Would you trust your family’s health to an online quiz? Of course not! You discuss those decisions with your doctor. Your doctor understands your health history and offers expertise based on training and experience. The idea of trusting your health solely to your internet search bar seems absurd.
Why should discussions about your finances and business be addressed any different?
CPAs are no longer “just” tax preparers and auditors. The role of the CPA has evolved into a business advisor. They are driven to support their clients above and beyond the tax return.
CPAs are motivated for success by nature. In fact, to earn the CPA credential, professionals must pass a rigorous exam. In order to maintain the credential, CPAs must participate in several hours of continuing professional education every year. This ensures they are up to date on all the latest changes and practices that could effect on your business.
Just as you would expect your doctor to be up to speed on the latest medical information, you can bet that your CPA is armed with the information you need to keep your business thriving.