Communications and Marketing

Surgent’s Making Rain – Client Service and Selling to Prospects (Audit Skills Training – Level 7) (A7M2) (SSOT04/19)

By |2018-12-14T08:33:12+00:00June 30th, 2019|

It costs more money to develop a new client than to simply retain an existing one. While a CPA firm with longevity needs to continuously develop new business to replace departing clients, a proper balance of marketing efforts should be divided between existing clients and prospects. This module provides tips and techniques for ensuring that your firm has the capacity to grow and expand its book of business in a healthy way.