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Event Description

In a competitive market, every company is looking for any way to differentiate themselves from their competition.  While we often look to new markets and data for a competitive advantage, ethics can be the factor that makes the biggest difference to customers, employees, and the public at large.  Using surveys, research, case studies, and examples, this course will explore why the CPA credential and the AICPA Code of Professional Conduct is so different.  We will discuss why CPA’s are in a unique position of trust and how this can put their companies ahead.

Designed For

Any CPA who faces ethical dilemmas in their day to day experiences.


  • Identify the characteristics that make the CPA credential unique compared to other financial designations
  • Compare and contrast the AICPA Code of Professional Conduct to the ethics codes of other financial professionals
  • State the steps in the AICPA Code of Professional Conduct Conceptual Framework Approach
  • Describe the key issues currently being addressed by the AICPA Professional Ethics Executive Committee
  • Describe how the concept of objectivity can be maintained within the context of a difficult conversation
  • Identify the key factors that influence public trust
  • State the key factors that influence employee behavior according to research
  • Describe the relationship between financial success and ethics


Major Subjects