“When life hands you outdated laws, make lemonade, and get Legal-Ade.”
That’s Country Time lemonade’s motto as it stands up to introduce Legal-Ade — “a crack team ready to straighten out lemonade stand-related permits and fines.”
It seems every summer there are news reports of children who open traditional curbside lemonade stands but get more than they bargained for in the nostalgia for a 50-cent cup of refreshment – a citation from law enforcement that they are operating without the proper permits.
The brand has vowed to help kids with their lemonade stand fines this summer. Any child cited for running a lemonade stand without a permit can have a parent apply for reimbursement.
“Why would anyone stop kids who are trying to build strong work habits, have fun and become young entrepreneurs?”
To apply, Country Time instructs that an image be uploaded to their site of the child’s permit or fine along with a description in the child’s own words of what the lemonade stand means to him or her.
The submission will be reviewed by the Legal-Ade team. If it complies with the terms, the family will receive the exact amount to cover the permit or fine, up to $300.
Details can be found at www.countrytimelegalade.com. Legal-Ade has set aside $60,000 for the promotion.
Also, for every retweet received by the Country Time Legal-Ade video, Country Time will donate $1 (up to $500,000) to help kids in the future.
In South Carolina this summer, lemonade stand news has been heartening so far. In Greenwood, a 9-year-old boy raised $6,000 in two hours to help pay medical bills for his baby brother’s fight against Krabbe disease.